On October 26, 2010, professional female drummer April Samuels was diagnosed with an aggressive form of breast cancer called triple negative breast cancer (ER-, PR-, HER2-). Immediately, April was motivated to "do something". In November of 2010, combining her will to fight breast cancer with her passion for drumming, she came up with the motto "Breast Cancer Can Stick It!". That motto has now become a brand. "Breast Cancer Can Stick It!" can be seen on shirts, water bottles, bags, bass drum heads, and cars across the country working to raise awareness and funds for research, clinical trials and a cure for breast cancer.
In October 2011, the Breast Cancer Can Stick It! Team participated in their first breast cancer awareness walk.
In 2012, in addition to participating in its second breast cancer awareness walk, further fundraising activities began in the form of Metal Shop drummer's "Crash Gordon's Breast Cancer Can Stick It! Fundraiser."
In 2013, the decision was made to turn Breast Cancer Can Stick It! into a fully functioning nonprofit foundation. The Breast Cancer Can Stick It! Foundation's mission is to raise awareness and funds for a cure by orchestrating energetic, unique, music-minded events that ROCK to ultimately STICK IT to breast cancer.
Since 2010, April's efforts have raised over $100,000.
The Breast Cancer Can Stick It! fundraising activities support the following programs/organizations:
Breast Cancer Research and Clinical Trials:
- Baylor Charles A. Sammons Cancer Innovative Trials Center at Dallas
Mammograms for Uninsured and Under-insured Individuals:
- Parkland Comprehensive Breast Center
Financial Assistance for Breast Cancer Treatment:
- Dahlia's Breast Cancer Can Stick It! Fund at Parkland Hematology and Oncology Clinic
Assistance and support to Breast Cancer Patients:
- The Pink Daisy Project
- Texas Health Presbyterian Hospital Allen - Breast Center
- Texas Oncology Baylor Charles A. Sammons Cancer Center
- Breast cancer pamphlets and documentation
Breast Cancer Can Stick It! is a nonprofit 501(c)(3) foundation. Donations are tax deductible. Tax ID # 46-2824100.
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